Drive efficiency and effectiveness with machine learning technology
You Are What You Read
Your content choices are highly indicative of your interests, and highly predictive of your purchase intent
Our technology, differentiation and customer results are built on that thesis. In a messy and busy marketplace, it’s why we’re genuinely different and measurably better.
Idio’s platform is a powerful new way to understand and influence the customer journey, and automate the delivery of smarter, more relevant and more profitable engagements across every channel.
It can be deployed as a data-only solution, or in conjunction with Analytics, Digital Experience, and Sales Enablement tools.
The Interest Profile
Fundamentally, Idio delivers a new and valuable dataset: your customer’s interests and intent. We create an interest profile for each of your millions of customers, and keep it up to date every second/minute/day.
Each interest profile contains millions of predictive datapoints, yet can be visualised as a simple topic cloud.
Robust & Scalable
Self-learning Natural Language Processing platform
Pre-trained with a 24m topic taxonomy that operates in 5 languages
High-scale, real-time analytics platform
Cross-channel identity & data management engine
Flexible recommendation & predictive analytics platform with adaptive modeling
Auto-scaling, multi-tenant architecture, based in the cloud
Pre-integrated across major sales & marketing suites
Penetration tested annually, & security-cleared at major FinServ institutions