How Predictive Content Analytics is Transforming B2B Publishing | Idio webinar

Webinar recording:

Delivering value in B2B media

How Predictive Content Analytics is Transforming B2B Publishing

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Presentations by:

Munya Hoto

Munya Hoto
SVP Marketing, Idio

Kevin Li

Kevin Li
SVP Product & Customer Success, Idio

Over the course of 45 minutes you will learn how to use predictive analytics to:



Convert unknown and anonymous browsers into paying subscribers


Improve subscriber retention rates and prevent end-of-year churn


Serve the most relevant content to readers across all digital channels

In 2016, the proliferation of free content online has increased the pressure on B2B publishers to produce high-value content not available elsewhere. B2B publishers have to move on from simply being an aggregator of business-specific news to taking advantage of all channels to become established as a trusted source of informed content.

Central to becoming a trusted source is understanding the needs of your audience – and increasingly predictive content analytics is being leveraged by progressive publishers to understand and pre-empt their readers’ unique informational needs.

In this webinar, Idio’s SVP Marketing, Munya Hoto, will explore how world-leading B2B media organizations are using the power of prediction to better serve their readership and subscribers.

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