How to move from Descriptive to Predictive Intelligence | Webinar

Webinar recording:

How to move from Descriptive to Predictive Intelligence

What Your Web Analytics Doesn’t Tell You – and how to find it out

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Presentations by:

Hannah Marshall

Hannah Marshall
Director of Customer Success at Idio

Jonny Rose

Jonny Rose
Head of Content, Idio

In 35 minutes you will learn:



WHY business executives are investing in predictive analytics


WHEN it’s time to set an analytics agenda within your organization


HOW you can phase-in analytic capabilities to build enduring customer relationships

Web analytics has come a long way from merely tracking visitor behavior and goal conversions – but it is still limited in what it will show you. Your web analytics won’t show you who is on your site, why they are on your site, where they are going to go next and what you should do about it – until now.

Proactive digital marketers and business intelligence operatives in B2B Media, Tech and Financial Services are moving from conventional web analytics to predictive intelligence to better understand their customers, accelerate pipeline conversions, and optimize their content strategy.

In this webinar, Hannah Marshall and Jonny Rose will show how organizations such as Intel, BlackRock and BNY Mellon are making this move from descriptive to predictive intelligence, and why advanced web analytics is leading the change.

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  • One of the better webinars I have attended recently. I appreciate how practical and actionable the information was.

    Previous webinar attendee
  • This information presented was insightful and well enjoyed. Thank you for providing such great support to Sales Enablement.

    Sr Director of Sales EnablementDomo
  • Thank you very much. Very good and interesting presentation.

  • Great presentation materials and presenters.

    Previous webinar attendeeCallidusCloud
  • Great learning session. Thank you very much. Well done!

    Production ManagerFannie Mae
  • Extremely informative and food for thought

    Previous webinar attendeeSeven Investment Management LLP (7IM)

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