How your marketing must change to match the buyer journey
Practical tips for building a results-driven content function
How to equip yourself for the future of marketing
Trends like artificial intelligence, mobility and scalability are changing the way we buy, sell and communicate. The only problem? Marketing (especially content marketing) is not evolving fast enough to take advantage of these changes. In order to survive, we must be better able to handle a constantly changing buyer’s journey.
Based on what he has learned from building content engines at ExactTarget, Salesforce and consulting portfolio companies at OpenView, Kyle will walk you through the eight ways to better equip your team and yourself for the future of marketing.