How Automated Analytics Lets Marketers Get Better Results with Less Effort without Losing Control
Many who have adopted marketing automation in the enterprise have realized that it requires huge resource to set up, manage and optimize. The inconvenient truth about marketing automation is that it isn’t automated.
In this free whitepaper, you will read analysis of:
The “Decision Gap”, why rules can’t keep up with customer choices
How marketers can harvest and leverage unstructured data
How automated analytics facilitate better customer experiences
White Paper co-written by David Raab from Raab Associates