Idio for Account-Based Marketing | Webinar

Webinar recording:

Idio for Account-Based Marketing

How Artificial Intelligence drives predictive and personalized ABM

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Presentations by:

Brendan Hutchings

Brendan Hutchings
Enterprise Sales Director

Jonny Rose

Jonny Rose
Head of Content

In 40 minutes you will learn:

 

1

What ABM is and why B2B organizations are adopting it for Marketing and Sales alignment

2

How to optimize your ABM efforts at every stage of the customer lifecycle

3

Which AI technologies high-performing B2B organizations are using to scale their ABM programs

According to SiriusDecisions, B2B organizations that do ABM achieve 24% faster three-year revenue growth and 27% faster three-year profit growth. The shift to ABM enables these organizations to leapfrog competitors that continue to employ a ‘spray and pray’ approach with inbound marketing.

The next challenge is how these organizations can now quickly optimize and scale their current ABM programs whilst minimizing operational disruption. Enter, artificial intelligence.

In this webinar, we will show you how adding predictive intelligence capabilities to your current ABM technology stack will better align your Marketing and Sales teams, automatically personalize messaging for individuals at target accounts, and identify and increase upsell opportunities – without needing to ‘rip and replace’ your current setup.

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  • Great learning session. Thank you very much. Well done!

    Production ManagerFannie Mae
  • One of the better webinars I have attended recently. I appreciate how practical and actionable the information was.

    Previous webinar attendee
  • Good content. I actually had an "aha" moment during your webinar! Thanks!

    Previous webinar attendee
  • Extremely informative and food for thought

    Previous webinar attendeeSeven Investment Management LLP (7IM)
  • Thank you very much. Very good and interesting presentation.

    BDRInfor
  • This information presented was insightful and well enjoyed. Thank you for providing such great support to Sales Enablement.

    Sr Director of Sales EnablementDomo

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