How to exploit competitors’ content to uncover their investment strategies | Webinar

Webinar recording:

How to exploit competitors’ content to uncover their investment strategies

Automated content monitoring for Financial Services

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Presentations by:

Hannah Marshall

Hannah Marshall
Director of Customer Success

Jonny Rose

Jonny Rose
Head of Content

In 40 minutes you will learn:



How to benchmark your content and marketing strategy against your peers


Competitive Intelligence tactics that you can implement immediately for a competitive advantage


Which Financial Services companies use automated content monitoring

Financial services is a deeply competitive and fast moving industry. Every day brings new rules and new challenges, meanwhile your competitors are finding new ways to navigate those rules and pitch their services to customers.

Fortunately, businesses now operate in a world in which information is more readily and publicly available than ever before. The content that your competitors publish is highly indicative of their clients’ needs and interests – as well as their investment and strategic focus. However, as the amount of potentially useful content grows, the challenge becomes how financial services firms can harness all of this information for a competitive advantage.

In this webinar, Idio’s Jonny Rose and Hannah Marshall will use client examples to show how Financial Services marketers and advisors can exploit competitors’ content for competitive intelligence and uncover their investment and growth strategies.

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  • One of the better webinars I have attended recently. I appreciate how practical and actionable the information was.

    Previous webinar attendee
  • Great presentation materials and presenters.

    Previous webinar attendeeCallidusCloud
  • Extremely informative and food for thought

    Previous webinar attendeeSeven Investment Management LLP (7IM)
  • Thank you very much. Very good and interesting presentation.

  • Good content. I actually had an "aha" moment during your webinar! Thanks!

    Previous webinar attendee
  • Great learning session. Thank you very much. Well done!

    Production ManagerFannie Mae

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