The B2B CMO’s New Role In Sales Enablement

Webinar recording:

The B2B CMO’s New Role In Sales Enablement

From Priming The Pipeline To Engaging Buyers

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Presentations by:

Laura Ramos

Laura Ramos
Vice President, Principal Analyst Forrester Research

Learn how top B2B CMOs achieve this by:



Shifting from passing leads to sharing the buyer’s context


Putting the customer at the center of the marketing vs sales conversation


Aligning lead-to-revenue programs with revenue goals

Re-imagine your sales enablement programs!

In this webinar, Laura shows how you can diffuse marketing-sales hostility by reimagining sales enablement programs around the entire customer lifecycle.

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