Customer Success

Trusted by global businesses

IHS Markit

IHS Markit is the leading global provider of information services and intelligence across capital-intensive industries and markets.

  • Enabling marketing relevance at scale is challenging, but Idio is giving us a path to achieve this.


Fitch Group

Fitch Group is a global leader in financial information services with operations in more than 30 countries. It is comprised of Fitch Ratings, a leader in credit rating and research, Fitch Solutions and Fitch Learning.

  • Idio has provided our sales team with predictive intent data on their clients and prospects - data that we understand and trust. This allows us to serve our clients better, and upsell relevant products effectively.


IG Group

IG Group is a FTSE-250 company (market cap £2.9bn) providing trading in financial derivatives such as contracts for difference and financial spread betting, and stockbroking to retail traders.

  • It took us 30 minutes to install on our website, and we were up and running within a day.



Brightpearl is a high-growth provider of Inventory Management & ERP software, with offices in the UK and US.

  • Idio has allowed us to see exactly which pieces are producing MQLs, pipeline and customers for us. Its also showed us where we should be putting money behind promoting that content even further.


City AM

City AM is the leading free, business-focused newspaper distributed in and around London, and online.

  • The most valuable thing about Idio for my team is, the ability it has to do what no editor can ever do which is edit a personal reading list for each individual.


Climate Change Capital

Climate Change Capital is an asset management and advisory group founded to support efforts to develop solutions to climate change and resource depletion.

  • We had an average increase of 15% over the first 5 months after implementing Idio – that was in unique visitors, but also month on month we had a 9% average increase in interactions per user on the website.




Vitality is one of the leading life and health insurers in the UK, owned by Discovery Holdings with over 4 million customers.

increase in email CTR

uplift in depth of web engagement

  • Idio’s solution has really helped us to connect with our members. By serving them content that is relevant and of interest to them, we’ve seen increased engagement and have received positive feedback.
    The data insights from Idio are also very helpful when we’re planning new member content.



BMI Research

BMI Research is a research firm that provides macroeconomic, industry and financial market analysis, covering 24 industries and 200 global markets.

decrease in cost per conversion as compared to contextual text ads for branding

of total conversions were driven by Idio’s dynamic retargeting unit

  • Idio’s ability to derive and use interest profiles on our customers allows us to tailor our retargeting to each person and greatly improve advertising efficiency.

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