Today we’re all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase – even more so when making a major decision like buying a car!
The new reality of multi-channel customer engagement means customers are more vocal and more informed than ever before. Automotive marketeers and modern marketing strategies have to evolve in light of the rapidly changing shape of car purchases to capitalise on this complexity, gain greater returns and earn longer-term customer relationships.
On Thursday November 8th, Idio will be holding its twelfth industry breakfast in Westminster, with Adam Henderson speaking on how automotives can adapt to capitalise on changing consumer purchasing behaviours and Scott Logie examining the various ways automotive brands can continue to develop profitable customer relationships well after that car leaves the showroom.
Adam Henderson is the Marketing Strategy, Partnership & Communications Manager at Jaguar Land Rover, and a 2011 alumnus of The Marketing Academy.
Scott Logie is the Strategy Marketing Director for St Ives Group, and is the Chairman for the Direct Marketing Association.
This is event is for digital marketeers and CRM professionals working for automotive brands.
To request an invitation, please go here.