Review: The Future of Automotive Marketing with Scott Logie and Adam Henderson
On Thursday November 8th, idio held its twelfth industry breakfast on ‘The Future of Automotive Marketing’.
Adam Henderson (Global Brand Manager, Jaguar Land Rover) spoke on how automotive marketeers can adapt to capitalise on changing consumer purchasing behaviours.
Scott Logie (Chairman, Direct Marketing Association) examined the various ways automotive brands can continue to develop profitable customer relationships well after that car leaves the showroom.
To watch Adam’s talk on ‘Automotive purchasing: Consumers have changed but have the manufacturers?’, go here.
To watch Scott’s talk on ’On The Road With The Connected Customer’, go here.