I’ve been purposely avoiding posting about the frequent digital-magazine-on-a-tablet demo launches that have occurred over the last few months. But now the (potentially completely unsubstantiated) hype about the supposed launch of an Apple tablet device has gone into overdrive, I though I would sum up some of the best efforts and make some comments.
- Tablet devices that are just for viewing magazines have an audience the size of Darlington Football Club. The iPhone has typified a trend towards convergence of devices: my iPhone is my mp3 player, phone, camera, portable computer, and on the very rare occasion gaming device. So why would I buy a piece of chunky hardware to view magazines now-and-again?
- The gap in the market for a tablet, fitting between an iPhone and a notebook computer in functionality, is very slim. However, I know Apple has the potential to redefine these categories with a superb and intuitive device. Read more