John Wanamaker famously remarked:
Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.
Fortunately, marketers in 2012 should no longer find themselves sharing the same quandary as Mr Wanaker as it will be possible to get the answer through three key moves in consumer marketing technology.
“Content is king” is an often heard motto in marketing, especially when dealing with it online. In particular, content marketing is using content–usually articles or blog posts–to build your brand and image online, attracting potential customers or clients. While some may not see any point in content marketing, it should factor largely into any marketing campaign. Why should you care about content in marketing? Here’s why:
From Wednesday to Friday last week, the staff of both offices of idio met in the new London premises to discuss the plans for our next year of development. 17 people (and still hiring). Exciting stuff. And we found time to crash into each other in dodgems, and to compete at the mighty sport of arcade DDR.
As well as a round-up of the awards we have been nominated for, the successful projects we have delivered, and the current work on which we are engaged, we spent a large amount of the time looking at the future of the “multi-channel marketing” industry segment, and how idio is building an Integrated Content Marketing platform to deliver huge value in this niche. We see huge convergence between the ‘Enterprise Content Management’ and CRM technology stacks, as companies start to re-organise their technologies around the customer. We want to be at the forefront of delivering the right (sales/marketing/support/social media) content to the right customer at the right time, on the right channel.
We have lots of exciting plans, expansions to our current real-time marketing automation capabilities, and a large technical roadmap encompassing high-volume content decisioning, predictive analytics, and auto-scaling architectures. Anyway – more on that later…
