Over the last few weeks, we have collected together some great case studies from around the web. These are examples of publishers or brands using semantic analysis engines or other semantic technologies to derive business value. They cover uses both in the end-delivery of content, and also in back-office functions. For any new joiners, these approaches are usually underpinned by semantic extraction – that is the process of analysing content to derive meaning by identifying the key concepts and meaning within or implied by the content, and listing them as descriptors, or tags.
As even just the few case studies below show, using these technologies and approaches can help your organisation reduce manual classification, moderation and analysis work, reduce editorial time, win new business, launch new products, improve audience insight, increase reach, revenues, dwell-time, usability and advertising targeting.
The below is certainly not a conclusive list, and if you have an example, with some measurement of the resulting benefits, please do link us to it in the comments, or let us know the details.