January 26, 2012
26 Jan 2012

Content Marketing ROI

There is a lot of talk about content marketing, as it is:

  • Becoming an integral part of any CMO’s strategy
  • Making businesses make the shift from traditional advertising to content marketing
  • Starting to give a higher return of investment (ROI) than traditional ways.

While everyone can talk about the positives about content marketing, what about the numbers? Will your content marketing ROI make a difference?

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4 Comments/0 Tweets/in Content Marketing
January 17, 2012
17 Jan 2012

Marketing in 2012: It’s Responsive, Personalized, and Measurable

John Wanamaker famously remarked:

Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.

Fortunately, marketers in 2012 should no longer find themselves sharing the same quandary as Mr Wanaker as it will be possible to get the answer through three key moves in consumer marketing technology.

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1 Comment/0 Tweets/in Content Marketing, CRM (Customer Relationship Management), Personalisation
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