January 21, 2011
21 Jan 2011

BFFs No More: Publishers vs. Ad Agencies

It’s safe to say the competition is heating up between content creators (that is, publishers), and their former best friends, the ad agencies. Kirk Cheyfitz, the CEO of Story Worldwide, is quick to say that it is the ad agencies who will lose out because‘creating great, engaging content is emerging as the key skill in marketing-and they don’t have it’. Read more →
3 Comments/0 Tweets/in Advertising, Content Marketing, Journalism, Magazine, Newspapers
March 24, 2010
24 Mar 2010

Chrome Extensions are replacing my Google Reader. A win for publishers.

We have been busy releasing Chrome Extensions (browser buttons that deliver news straight into the Google Chrome browser: see http://bit.ly/news_extensions) for the major newspapers, blogs and magazines. We have a few more to go, but the list of current publishers includes:

  • The Independent
  • The Times (of London)
  • The Guardian
  • The Telegraph
  • TechCrunch
  • The Huffington Post
  • E!Online

(You can get the full list and download them here).

Read more →

1 Comment/0 Tweets/in Newspapers
© Copyright - idio