Whilst looking at the navigation structure of The Media Briefing (a client), I’ve been realising how obsolete media sector categorisations are. They really describe where an organisation used to be, or perhaps where the majority of revenues come from at the moment.
But, when you look under the skin of most media companies, there is a recognition that the past is not the future. The historical industry categories become less relevant, as media businesses become ‘transmedia’. And this isn’t just about all media channels going online. The entire spectrum is up for grabs.
The history of media is a story of fragmentation of packaging. Read more