Marketing in 2012: It’s Responsive, Personalized, and Measurable
John Wanamaker famously remarked:
Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.
Fortunately, marketers in 2012 should no longer find themselves sharing the same quandary as Mr Wanaker as it will be possible to get the answer through three key moves in consumer marketing technology.
