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February 13, 2012
13 Feb 2012

How brands and publishers can use Pinterest for Content Marketing

If the murmurings on the interwebs are to be believed, middle-American basket-weavers’ favourite new blogging platform – yes, Pinterest - is driving more referral traffic than Google Plus, Linkedin and Youtube combined!

For those who are unfamiliar with Pinterest, it is a rapidly-growing  social network with a very simple premise: users share (or, ‘pin’) photos that they find online on their own virtual bulletin board. You can follow friends on Pinterest and “repin” things that they have already pinned on your Pinterest boards or browse a live feed of items that are being pinned by strangers when you’re searching for inspiration.

Simples.

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7 Comments/0 Tweets/in Content Marketing
February 10, 2012
10 Feb 2012

Why your Facebook competitions create ‘fans’ no better than the London rioters…

Every week without fail, I guarantee you’ll find brands doing something like this in your social streams:

For those who don't 'do' opera, insert: "iPad2"

For far too long, agencies – who have secured the dubious honour of comandeering client Facebook pages – have used unimaginative weekly competitions (with uninspired prizes), to reach their engagement KPi’s for the month (i.e. get 5,000 more fans).

Free product for the cost of a ‘Like’? – BAM – arbitary engagement stats hit. Simples.

Let’s ignore for the moment that these kinds of competitions are a violation  Facebook’s competition rules. My major problem with these pervasive competitions is that this is the kind of ‘fan’ they create:

FB competitions create opportunistic 'fans' who have no intention of sticking around for 'conversation' and 'engagement'

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4 Comments/0 Tweets/in Content Marketing, Conversational Marketing
November 22, 2011
22 Nov 2011

Marketing in the Interaction Rich World – an idio interview with David Barrow

We caught idio Ltd. Chairman David Barrow for some words on marketing in the interaction rich world. David has more than 20 years’ experience in the  customer prediction and marketing fields, and previously was the founder and CEO of KiQ. KiQ went on to transform the intelligent CRM and CEM market, before being acquired by Chordiant.

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0 Comments/0 Tweets/in Conversational Marketing, CRM (Customer Relationship Management), Customer Intelligence, Real time Marketing
November 17, 2011
17 Nov 2011

Disruption in Marketing – an idio interview with Bob Barker

We had tech-marketer Bob Barker stop by at our idio London offices the other day to talk a little about the power of social media for businesses. Bob has had experience working for Oracle, Alterian, and Occam Ltd., and has a pretty wide understanding of how marketing has evolved over the last 25 years.

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0 Comments/0 Tweets/in Conversational Marketing
November 16, 2011
16 Nov 2011

idio Autumn Summit 2011

The idio team at Euston Tower

Last week, idio brought together its Exeter, London and US team for a second company-wide summit.

The day marked a significant point in idio history, as directors Ed Barrow, Charles Dalton-Moore and Andrew Davies detailed the progress idio had made since the first summit in early June and set the commercial, technological and operational vision for the company over the next 2-5 years.

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0 Comments/0 Tweets/in Company News, Conversational Marketing, CRM (Customer Relationship Management)
June 1, 2011
01 Jun 2011

‘Knowing Your Audience’ – A summary of Idio’s presentation at News:rewired

Last Friday, Ed Barrow – Idio’s Chief Technical Officer – participated in a panel discussion on the subject of how brands and publishers could know their audience.

Idio newsrewired
View more presentations from idioplatform

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0 Comments/0 Tweets/in Personalisation
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