The Future of Automotive Marketing with Scott Logie and Adam Henderson – Thursday November 8th

Today we’re all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase – even more so when making a major decision like buying a car!

The new reality of multi-channel customer engagement means customers are more vocal and more informed than ever before. Automotive marketeers and modern marketing strategies have to evolve in light of the rapidly changing shape of car purchases to capitalise on this complexity, gain greater returns and earn longer-term customer relationships.

On Thursday November 8th, Idio will be holding its twelfth industry breakfast in Westminster, with Adam Henderson speaking on how automotives can adapt to capitalise on changing consumer purchasing behaviours  and Scott Logie examining the various ways automotive brands can continue to develop profitable customer relationships well after that car leaves the showroom.

Adam Henderson is the Marketing Strategy, Partnership & Communications Manager at Jaguar Land Rover, and a 2011 alumnus of The Marketing Academy.

Scott Logie is the Strategy Marketing Director for St Ives Group, and is the Chairman for the Direct Marketing Association.

This is event is for digital marketeers and CRM professionals working for automotive brands.

To request an invitation, please go here.

RECRUITERS: Stop ringing me and do content marketing instead.

I have been reading (with great amusement) Kernel writer, Mic Wright’s, recent three-part expose on the nefarious world of tech recruiting. Go here it’s *hilare*.

My own experiences of this (again with great amusement) have been from watching increasingly exasperated colleagues field unsolicited calls from opportunistic and inexperienced recruiters who don’t  have a clue (they lack authority) or credentials (no trust).

They typically go something like this:

Recruiter: Hi, can I speak to whoever handles [*insert phony, half-baked non-recruitment request here*], please?

Colleague 1: Is this regarding recruitment?

Recruiter: Er, nope

Colleague 1: Promise?

Recruiter: Yes.

Colleague 1: Okay. *transfers call to Colleague 2*

Colleague 2: Hi…yeah…oh…you’re a recruiter, I’m sorry – we only work with preferred recruitment agencies…yeah, no…okay…no thanks. Bye.

[Puts phone down phone]

Colleague 2: F**king recruiters.

This is only one of many variations where recruiters try and get their foot through the hallowed gates of Idio’s HR procurement chain. Those that do have churned out some great candidates, but more often than not don’t. 

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EVENT: ‘The Business Behind Big Data’ James Griffin (Idio, CTO) at General Assembly – April 25th

The Big Business Behind Big Data – Wednesday April 25th 6.30pm, White Bear Yard, Clerkenwell

James Griffin, idio CTO

Idio’s platform analyses the behavioural, social  and CRM data of millions of consumers on a daily basis to enable companies to deliver personalised content experiences across all of their digital channels – so we like to think we know a little bit about Big Data!

As such then, it is with great pleasure then that we announce that James ‘Griff’ Griffin, Idio CTO, will be speaking on ‘The Big Business Behind Big Data’ for General Assembly (London) this Weds at White Bear Yard, Clerkenwell.

Griff has recently written an article for popular contrarian tech-journal ‘The Kernel’ which served to give a helpful introduction to Big Data. Wednesday’s lecture will develop these themes, including:

• The history of Big Data
• Notable individuals in the field
• Current Big Data technologies
•  Current case studies of successful business applications
•  Predictions for Big Data’s applications in the future

Tickets and information for ‘The Big Business Behind Big Data’ can be found here.

American Express Open Forum: Content Marketing for Small Businesses

At Idio, we’re always looking out for great examples of content marketing, and we love American Express’ Open Forum.

Content Marketing to attract small business owners

For those of you who aren’t aware (shame on you, it’s been around since 2007!), OPEN Forum is an online resource and social networking hub for small-business owners and entrepreneurs searching for practical information and tips for industry experts. Part of the support is in the form of collaborative social interactions with other SME owners in Connectodex (OF’s private social network), however informative content written by experts in the IdeaHub section is the major reason for the site’s success.

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idio Content Marketing Breakfast: Jim Boulton on ‘Why a Nudge beats a shove’

Jim Boulton, Partner at Story Worldwide

Story operates on the idea that advertising-as-interruption is over. Instead, they “connect brands to customers by telling engaging and entertaining stories that audiences actually want to hear”.

Story’s commitment to content marketing comes from its peculiar marriage of a digital skillset combined with a publishing mindset – that is to say, creating expert digital properties for brands that regularly publish new content over a given period.

Treat each brand like a magazine programme

According to Jim, the best brands sites are very generous with their content.

“The campaigns and websites that are most successful have been the ones with content at the heart. If you can encourage people to come back to your site regularly, then you are more likely to get a conversion. The best way to do this is make brands – a *repeat* publishing platform – with a content plan to encourage people to turn up”

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