The Media Briefing

Client Spotlight

In early 2010, we started conversations with Rory Brown and Neil Thackray around launching a range of industry-specific news and analysis services built off idio’s platform. The first, TheMediaBriefing - the real-time news and information resource for the media industry, was launched in the summer of 2010, and has grown from strength to strength, attracting an engaged audience, building sponsorship revenue, running very successful industry events, and being nominated for industry awards. In its first 8 months, the system has categorized almost 80,000 articles around almost 30,000 entities. The model that TheMediaBriefing represents is one we have championed for a while, where intelligent curation technology is matched by deep editorial competency (in this amply represented by Patrick Smith).

Briefing Media from studio .fu on Vimeo.

Read more →

Content as a sales tool

This post was sparked by the news that Conde Nast moving towards the agency space, by offering creative services for brand clients. Since everyone else is moving into their territory, I think it’s great that Conde Nast are choosing to attack rather than defend. Business model innovation is the only way those gorgeous offices have a hope of surviving!

Read more →