So the iPad now exists. Superb. And as a delivery device for news and entertainment content, it looks absolutely fantastic. Of course, the normal Apple disclaimers apply… Yes, not many people will have one initially. Yes, the cost of repurposing content for this interface will not be negligible. But from the first look it seems to be the best thing that has happened to the industry in a little while. No, I’m not a starry-eyed optimist believing that one device will save the industry. But it is one device, built to deliver a superb user experience, with an attached store through which Apple have proven the mass market will PAY FOR CONTENT AND APPLICATIONS.