idio are pleased to be part of the team behind the new iAd for Guinness, reputed to be the largest campaign so far in Europe, for it’s “more life in the dark” message. TMW created the campaign as part of their ongoing digital marketing remit.
Paul Cornell, marketing manager, for Guinness at Diageo GB, explains:
We want consumers to believe you have a better time with a Guinness and the new iAd helps them do that in a really engaging way. Each user has personalised content, giving every fan an experience that is unique to them. The iAd is great for raising brand awareness and engagement while consumer’s are on the move, on a platform that has become part of everyday life. Read more