Join us tomorrow at News:Rewired!

Journalism.co.uk’s fourth event news:rewired – noise to signal will be held at Thomson Reuters HQ, Canary Wharf on Friday May 26th 2011 from 10AM.

The event will look at turning the noise and chaos of large datasets, social networks, and audience metrics into a clear signal for both the editorial and business side of the news industry.

Our Chief Technology Officer, Ed Barrow,  will be participating in the afternoon discussion Knowing Your Audience where panellists will be discussing how organisations can find and take advantage of demographic data and build stronger relationships with their audiences. The full agenda is here.

We look forward to seeing you there!

The goldmine of reader data

Business publications have traditionally been very good at building up quality databases about their readership. The closed circulation approach has allowed them to target content and advertising very specifically to readers. When selling additional resources (such as market reports) they have always captured extensive additional data, enabling very effective lead generation and sponsored content insertions. When translating this to the online world, a similar focus on data has been used. An effective method is to create a videocast about an issue, sponsored by a brand, demand registrations in order to view it, and return these to the brand for further direct marketing. For example, Incisive Media’s IT Hound aggregates white papers on a variety of business issues, and requires user signup for viewing. Read more →