“Content is king” is an often heard motto in marketing, especially when dealing with it online. In particular, content marketing is using content–usually articles or blog posts–to build your brand and image online, attracting potential customers or clients. While some may not see any point in content marketing, it should factor largely into any marketing campaign. Why should you care about content in marketing? Here’s why:
We caught idio Ltd. Chairman David Barrow for some words on marketing in the interaction rich world. David has more than 20 years’ experience in the customer prediction and marketing fields, and previously was the founder and CEO of KiQ. KiQ went on to transform the intelligent CRM and CEM market, before being acquired by Chordiant.
We had tech-marketer Bob Barker stop by at our idio London offices the other day to talk a little about the power of social media for businesses. Bob has had experience working for Oracle, Alterian, and Occam Ltd., and has a pretty wide understanding of how marketing has evolved over the last 25 years.
