Every brand or company prizes one thing in a customer: trust. With trust comes brand loyalty and consistent word-of-mouth marketing, but how do you build up that trust? Customer service is one way, but that’s only the beginning.
Through content marketing, a brand instantly opens up more channels and new ways of sharing stories with their customers. This more personal and ‘off-the-record’ style of communication allows the customer to see the face beyond the product. Content like this can be distributed on a blog post, an email newsletter, Youtube, or social networks. This quality content isn’t aimed at making the sale, but rather to entertain, inform and assist your customer.