The Integrated Marketing Suite

With marketing, content distribution, and customer experience rapidly all going online, content managers and marketing teams need a streamlined service which lets them do everything all in one space, instead of tabbing through different pieces of software which won’t talk to one another, or integrate with one another. Most departments have some sort of content marketing software in place, but, they are still relatively new and aren’t quite up to par to what everyone needs. Alternatively, most people don’t understand the need to have everything integrated and work seamlessly. Any content marketing software should have at least four different levels of seamless integration: web content, analytics, customer relationship, and automation. All of these play a big role in today’s content marketing and must work together in order to have a successful marketing campaign. While it is good to know that all these play an integral role to your marketing, how exactly do they work?

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EVENT: How Customer-Centric Marketing Creates Measurable Results – Weds April 25th

Idio’s Content Marketing breakfasts are a monthly forum for networking, learning and discussion around eCRM and “content marketing” (ie using content to attract, engage, and retain customers).

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Aly Richards (Global CEM Practice Leader, Acxiom)

Companies are having to re-orient themselves around customers in order to build sustainable competitive advantage. Marketing is moving from being broadcast and planned, to individualised and predictive. The companies that consistently create great customer experiences in this open, social, and networked world, will hold the keys to success.

The Un-Customer Experience

Initially formed out of the innovators within the Customer Relationship Management industry, Customer Experience Management is a discipline which attempts to manage all customer touchpoints, and move the customer from a state of satisfaction, to loyalty, and eventually to advocacy. In the last 5 years it has become an increasingly important aspect of marketing, as companies differentiate not just on product and service, but on the overall experience they deliver.

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Conversational Marketing Series: Conversations in an Interaction Rich World

In this series, the Chairman of idio, David Barrow outlines his vision of conversational marketing; where a customer-centric approach pays dividends for customers and businesses alike. David Barrow was the Founder and CEO of KiQ, which transformed the CRM landscape in the UK, and was acquired by Chordiant in 2004. Click here for the first post in this series.

Imagine the perfect interaction. It’s probably close to a face to face conversation in which everything that is known and inferable about the person opposite (and everything, appropriately analysed, summarised and predicted about everyone else) is used to continually adjust both what is said and how it is conveyed in the light of responses, body language and the topic under discussion. Unlike with traditional CRM or Campaign Management systems where mechanical, overt, pre-planned processes dominate, here there is no fixed script, just some developed ideas and principles, everything else is dynamic. You do it, I do it, all the time. It’s how people talk and influence each other. It’s how we engage.

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