The Case for Company Blogs
Some time ago, Hubspot published a report on the state of inbound marketing that suggests companies that blog, get more consistent sales. The survey found that from the 231 marketers involved with the report, those that blog frequently were the ones who kept a more consistent hold on customer acquisition. Businesses that spend 50% or more of their marketing budget on inbound marketing activities spent 60% less per lead than businesses spending 50% or more of their marketing budget on outbound channels, which means inbound marketing channels are maintaining their low-cost advantage.
Graph from Hubspot.
The report also reveals better rates of customer acquisition depending on how frequently you blog: 100% of respondents who said they blog multiples a day found customers from their blog, compared to 90% of those who blog daily and 69% of who blog a few times weekly.
While blogging clearly brings about better and more direct means of engagement between customer and company, there are a few add-ons we can include that aren’t discussed in the report.
We can learn three things:
