“Hip-hop has won!”
So proclaimed Terrence Howard-lookalike and globe-trotting Engine Group dynamo, Jonathan Akwue at Idio’s tenth content marketing breakfast.
Hip-hop has captured marketshare and mindshare and we now live in a world that is dominated by hip-hop.
And in the same way that urban ‘yoof’ took the Technics 1200 and innovated with it to change the world, Jon went on to explain the strong parallels with the people today who are using the platforms afforded by Facebook and Twitter to create their own media propositions, and challenge the status quo.
“We live in a remix culture”
The Web as we understand it today – it’s a remix culture. It’s all about appropriating and taking content – and doing new things to it”