Content Marketing Breakfast – San Francisco

Content Marketing: An introduction to idioplatform

We wanted to create a forum that promotes networking, learning and discussion around eCRM and content marketing, (ie using content to attract, engage, and retain customers).  We are pleased to announce that September 27th will mark our third Content Marketing Breakfast, and our first in San Francisco. Attending will be a select group of agency executives.

This event will be a great opportunity to make new contacts, discuss emerging trends and to start the day with a really good breakfast!

The main topic for the event is “Content Marketing: an introduction to idioplatform”. Brands are now publishers, and quality, relevant content is a vehicle for building strong customer relationships. Andrew Davies (Co-Founder and Commercial Director at idio Ltd.) will be leading a discussion on this emerging trend and its implications.

The event will be organised in conjunction with the Passion Cafe in San Francisco.

This is an invite-only event. To request an invite and agenda, please email events@idioplatform.com.

The Content Pyramid (and the HuffPo)

The following diagram has been in my head for ages, but after the recent Huffington Post acquisition, it takes on increased importance. It describes how I see the publishing model surviving and thriving into the future. And coincidentally, it closely mirrors what the HuffPo do.

The HuffPo

Aol have acquired not only a ferocious and driven editor-in-chief, but a new publishing model. The HuffPo has the following aspects of note:

• a lot of aggregated and curated content to enable a massive publishing volume, including a mass of unpaid contributors
• high visibility on search results (partly due to the above)
• an analytical approach (story titles, and which stories are featured on the front page, are determined by AB testing for click-through rates)
• a technological approach (for example, HuffPo bought Adaptive Systems to automate the comment moderation process using semantic technology)
• last, but not least, for it is this that separates HuffPo from aggregators or content farms, they pay some very good journalists and commentators to create lead editorial pieces and pull up the average quality of content

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Wikileaks – The New Model?

What is Wikileaks?

Conceived in 2007, Wikileaks has this year become a household name after a series of controversial publishings of confidential military and diplomatic documents. To be precise, its sensitive publishings are submitted by mostly anonymous sources; within its first 12 months it had already accumulated a database of more than 1.2 million documents.

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