At Idio, we’re always looking out for great examples of content marketing, and we love American Express’ Open Forum.
Content Marketing to attract small business owners
For those of you who aren’t aware (shame on you, it’s been around since 2007!), OPEN Forum is an online resource and social networking hub for small-business owners and entrepreneurs searching for practical information and tips for industry experts. Part of the support is in the form of collaborative social interactions with other SME owners in Connectodex (OF’s private social network), however informative content written by experts in the IdeaHub section is the major reason for the site’s success.