This is part of the Top Magazine iPad series
Conde Nast, the publisher of the famous men’s magazine, has the distinguished title of being one of the first mag to have an iPad version. Needless to say, being a lifestyle genre magazine, GQ has made an impressive headstart in maximizing the offerings of the iPad in order to enhance the magazine experience.
This is part of the Top Magazine iPad series
Vanity Fair iPad App is another chic offering from Conde Naste. Like its sister apps, it offers clear, crisp images and easy navigation. It has got a range of bonus features which match up to Glamour’s bonus features, such as exclusive behind-the-scenes videos. However its price model has come under my critical eye as there are no subscription offers for loyal customers. Every issue is full-price. Tres chic but tres cher too.
I’ve been purposely avoiding posting about the frequent digital-magazine-on-a-tablet demo launches that have occurred over the last few months. But now the (potentially completely unsubstantiated) hype about the supposed launch of an Apple tablet device has gone into overdrive, I though I would sum up some of the best efforts and make some comments.
Dan Thornton (ex-Bauer Media) wrote an interesting post recently titled “Is any magazine company leading the way digitally?“, which looked at recent moves in the digital magazine publishing industry as it grapples with the world of online publishing. So in search of a ‘good’ digital magazine strategy, here is what the consumer magazine publishers seem to be doing (I have spoken to those in the know at most of these companies, but if you have more detail or clarifications, please comment). It’s worth pointing out that by looking at digital strategy I am not saying it should have precedence over the print operations, or that it should disconnected from the rest of the business. It’s just interesting to look at the approaches that have been taken.
