With marketing, content distribution, and customer experience rapidly all going online, content managers and marketing teams need a streamlined service which lets them do everything all in one space, instead of tabbing through different pieces of software which won’t talk to one another, or integrate with one another. Most departments have some sort of content marketing software in place, but, they are still relatively new and aren’t quite up to par to what everyone needs. Alternatively, most people don’t understand the need to have everything integrated and work seamlessly. Any content marketing software should have at least four different levels of seamless integration: web content, analytics, customer relationship, and automation. All of these play a big role in today’s content marketing and must work together in order to have a successful marketing campaign. While it is good to know that all these play an integral role to your marketing, how exactly do they work?