May 3, 2012
03 May 2012

Customer-Centric Marketing Analytics

Customer-Centric Marketing Analytics

Implementing inbound marketing and having a multiple channel strategy plan is all well and good, however, are you keeping track of the details? Analyzing the data from content and marketing to see how it is responding with customers is very important. This crucial data from analytics is something every online marketer needs to keep track of.

Using customer-centric data

Analytical tools are abundant online, some ranging from free to a monthly subscription. Of course, idio offers analytical tools for multi-channel brands, so data from all different kinds of platforms can be carefully tracked to see if they’re doing their job. However, all analytic tools also need a very key ingredient to work: they need to be customer-centric.

Read more →

1 Comment/0 Tweets/in Content Marketing, Customer Intelligence, Semantic Analysis
April 24, 2012
24 Apr 2012

The Integrated Marketing Suite

With marketing, content distribution, and customer experience rapidly all going online, content managers and marketing teams need a streamlined service which lets them do everything all in one space, instead of tabbing through different pieces of software which won’t talk to one another, or integrate with one another. Most departments have some sort of content marketing software in place, but, they are still relatively new and aren’t quite up to par to what everyone needs. Alternatively, most people don’t understand the need to have everything integrated and work seamlessly. Any content marketing software should have at least four different levels of seamless integration: web content, analytics, customer relationship, and automation. All of these play a big role in today’s content marketing and must work together in order to have a successful marketing campaign. While it is good to know that all these play an integral role to your marketing, how exactly do they work?

Read more →

0 Comments/0 Tweets/in Content Marketing, CRM (Customer Relationship Management)
January 17, 2012
17 Jan 2012

Marketing in 2012: It’s Responsive, Personalized, and Measurable

John Wanamaker famously remarked:

Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.

Fortunately, marketers in 2012 should no longer find themselves sharing the same quandary as Mr Wanaker as it will be possible to get the answer through three key moves in consumer marketing technology.

Read more →

1 Comment/0 Tweets/in Content Marketing, CRM (Customer Relationship Management), Personalisation
© Copyright - idio