Rearden Commerce and the Chase for More Personalization
Rearden’s Travel App
The Rearden Commerce‘s services are found on different platforms, such as the Chase Ultimate Rewards Program and even American Express AXIOM service. The company offers apps and content capabilities that allow transactions across travel, procurement and finance sectors. However, Rearden wishes to go further and make their e-commerce services provide more personalized content in order to talk to consumers even more directly – without the hassle of translating all the data and analysis results.
Rearden’s VP of analytics, Steve Bernstein, has been utilizing the data collected from Rearden’s Deem e-commerce service in order to translate data from traveler services as a means towards consumer personalization.
