With industries generally refocusing their lens on the customer, it’s no wonder the DMA reports that direct marketing is set to grow by 7% this year, at a worth of over £15bn.
Some key points:
- Digital channels are the main catalyst for the growth, with companies set to invest £2.5bn on email marketing, £2.2bn on social media marketing and £516mil on Internet search advertising.
- New EU data law could set businesses back over £76,000 just to implement, which will undoubtedly hit UK economy as it means higher expenditure and pricing on direct marketing.
- A look at the breakdown of total sales attribution reveals that UK companies intend on an increase of up to 32% in the travel and leisure sector, 30% for retail and wholesale, and 28% for the financial sector.
- The DMA report also indicated increases in employment numbers by the direct marketing industry, with the end of the year expected to have seen a rise of 23% in personnel in telecoms and utilities, 15% in businesses and professional services and 12% in financial services.
With such clear growth in expenditure and employment forecasting, it certainly seems like the direct marketing industry has broken the mould in 2012.