Content Strategy & Performance

Content Strategy & Performance

Prove and improve your content ROI

Solution overview: Content Strategy & Performance

Your content marketing shouldn’t be a ‘spray and pray’ affair. Deliver a data-led content marketing strategy that guarantees every piece of your content delivers business value and drives prospects forward towards conversion.

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Cross-channel measurement

Segment your audience and measure your content performance across multiple channels in one place

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Calculate content ROI

Understand which content items and topics perform best against the KPIs and commercial goals that matter to you

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Data-driven strategy

Identify topic gaps and saturation points within your existing content strategy, and gain real-time guidance on what to publish next.

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