Guinness saw a 630% increase in CTR on outbound messages, a 121% increase in dwell time, and a 7.5x increase in brand engagement by using idio.
idio helped Guinness connect directly with its target audience by delivering a personalized men’s lifestyle magazine across web, mobile, social and email. Using social and behavioural data, idio targeted relevant content, including event recommendations, and proved the value of gathering and using customer data in a new way.
