How to Personalize Content for Anonymous Visitors On Your Website

Webinar recording:

How to Personalize Content for Anonymous Visitors On Your Website

Using artificial intelligence to drive greater relevance

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Presentations by:

Jonny Rose

Jonny Rose
Head of Content, Idio

Alex Richter

Alex Richter
Solutions Director, Idio

In 30 minutes you will learn:

 

1

Why you can’t solve this problem with your current stack

2

What an algorithmic approach is, and why it is necessary

3

How market leaders are achieving success

Whether through content downloads, demos, and competitions, most modern marketers try and turn anonymous web visitors into prospects who have handed over permission to receive more information. It’s easy to focus budget and attention on this small percentage of addressable customers – but often they represent only 5% of your web traffic.

To really drive results you must convert more of those anonymous visitors into known and engaged prospects. You do this by providing real value – relevant and timely solutions and information.

In this webinar Alex, our Solutions director and Jonny, our Head of Content, will look at several case studies of how Idio’s clients have achieved this, by personalizing content for unknown visitors and using predictive data to guide content strategy.

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