How to measure and evaluate content marketing ROI

Webinar recording:

How To Evaluate & Measure Your Content Marketing ROI

Content Marketing is no longer an “exploratory” marketing discipline. If you want continued budget, you’ll need to show how it moves the bottom line.

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Presentations by:

Stephen Bateman

Stephen Bateman
CEO, Concentric Dots

You will learn how to:

 

1

Calculate investment in content creation & distribution channels

2

Translate time invested, into money

3

Attribute metrics & calculate the ROI of Content Marketing

4

Report Content Marketing performance to stakeholders & hierarchy

This practical webinar gives marketers the tools to track their content creation and distribution costs, then evaluate what their actual content marketing return on investment is.

Our guest speaker Stephen Bateman, CEO Concentric Dots, will provide some notable content marketing ROI success stories and illustrate how to measure, evaluate and present content marketing performance in a way that can win board-level support.

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