Calculate investment in content creation & distribution channels
Translate time invested, into money
Attribute metrics & calculate the ROI of Content Marketing
Report Content Marketing performance to stakeholders & hierarchy
This practical webinar gives marketers the tools to track their content creation and distribution costs, then evaluate what their actual content marketing return on investment is.
Our guest speaker Stephen Bateman, CEO Concentric Dots, will provide some notable content marketing ROI success stories and illustrate how to measure, evaluate and present content marketing performance in a way that can win board-level support.