David Raab Marketing Technology and Analytics, Raab Associates
Andrew Davies CMO & Co-founder, Idio
In 45 minutes you will learn:
Why rules-based segmentation creates more work than results
How 1-2-1 marketing works in practice, including integration
What your peers are investing in to drive results
Many who have adopted marketing automation in the enterprise have realized that it requires huge resource to set up, manage and optimize. The inconvenient truth about marketing automation is that it isn’t automated.
In this webinar, and accompanying report, the leading marketing technology analyst, David Raab, addresses the key challenges with a rules-based approach, and how machine learning can automate personalization at scale. If you want to understand the next wave of marketing technology in detail, and what results it can drive for you – in terms of engagement, revenue and time saving, watch the video now!