How to prepare your organization for the digitally-enabled buyer

Webinar recording:

How to prepare your organization for the digitally-enabled buyer

The skills and strategies required to become a Chief Digital Officer

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Presentations by:

Ali Hine,

Ali Hine,
Chief Innovation Officer, IG Group

Jonny Rose

Jonny Rose
Head of Content, Idio

In 35 minutes you will learn:

 

1

HOW customer behavior and marketing technology is changing in 2017

2

WHY the Chief Digital Officer is needed to bridge Marketing-Sales-Tech depts

3

WHICH skills and competencies are required to become a Chief Digital Officer

Today’s business landscape is changing radically: customers are increasingly self-directed and self-educating; marketing technology products are teeming with complexity; and competitors are investing heavily in customer experience as a differentiator, making it hard to keep up.

Adapting to these changes requires marketing leaders to evolve their skill-set to confidently bridge the technical and commercial challenges of serving the digitally-enabled buyer, and become the “Chief Digital Officer”.

In this webinar, Ali Hine, formerly Product Manager, CMO and now CIO at IG Group, will discuss the importance of the CDO, explain the competencies now expected of digital marketers, and show how you can prepare your organization for increasingly digitally-enabled buyers.

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