How to benchmark your content and marketing strategy against your peers
Competitive Intelligence tactics that you can implement immediately for a competitive advantage
Which Financial Services companies use automated content monitoring
Financial services is a deeply competitive and fast moving industry. Every day brings new rules and new challenges, meanwhile your competitors are finding new ways to navigate those rules and pitch their services to customers.
Fortunately, businesses now operate in a world in which information is more readily and publicly available than ever before. The content that your competitors publish is highly indicative of their clients’ needs and interests – as well as their investment and strategic focus. However, as the amount of potentially useful content grows, the challenge becomes how financial services firms can harness all of this information for a competitive advantage.
In this webinar, Idio’s Jonny Rose and Hannah Marshall will use client examples to show how Financial Services marketers and advisors can exploit competitors’ content for competitive intelligence and uncover their investment and growth strategies.