Cut Through The Content Noise | Webinar

Webinar recording:

Cut Through The Content Noise

How to create dynamic experiences for the empowered buyer

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Presentations by:

Mat Sweezey

Mat Sweezey
Principal of Marketing Insights at Salesforce

Jonny Rose

Jonny Rose
Head of Content, Idio

In 35 minutes you will learn:

 

1

Why you should track buyer needs and interests at every stage of the sales cycle

2

How to predict what content your prospects and customers are looking for

3

Which software B2B companies are using to cut through the content noise

Last year, nearly $76b was spent on content creation and distribution by B2B organizations. The proliferation of content online has increased the pressure on marketers to attract, engage and retain customers. However, simply creating more content isn’t the answer – relevance is.

Buyers can’t be neatly segmented: it’s critical for marketers to understand the unique needs and interests of their audience to drive a return on investment from content marketing and cut through the content noise.

Join Mat Sweezey, Principal of Marketing Insights at Salesforce, for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device.

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