Mat Sweezey Principal of Marketing Insights at Salesforce
Jonny Rose Head of Content, Idio
In 35 minutes you will learn:
Why you should track buyer needs and interests at every stage of the sales cycle
How to predict what content your prospects and customers are looking for
Which software B2B companies are using to cut through the content noise
Last year, nearly $76b was spent on content creation and distribution by B2B organizations. The proliferation of content online has increased the pressure on marketers to attract, engage and retain customers. However, simply creating more content isn’t the answer – relevance is.
Buyers can’t be neatly segmented: it’s critical for marketers to understand the unique needs and interests of their audience to drive a return on investment from content marketing and cut through the content noise.
Join Mat Sweezey, Principal of Marketing Insights at Salesforce, for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device.