Representative Partner at the Institute of Competitive Intelligence
Head of Content, Idio
In just 35 minutes, you will learn:
Competitive Intelligence tactics that you can implement immediately for a competitive advantage
How to benchmark your content and marketing strategy against your peers
Which technologies are delivering real-time competitive intelligence for B2B marketers
Enterprise technology companies are in a perpetual arms race against existing competitors, and are always looking behind their shoulders for the next hot startup to bite at their heels. Business models and marketing strategies can be threatened overnight, so staying ahead of competitors is vital.
Competitive Intelligence gives B2B technologists the ability to mitigate risk, preemptively identify competitive threats and capitalize on emerging market opportunities. The content your competitors are producing is a goldmine of insights that can be used to your own advantage.
In this webinar, Suki Fuller, Representative Partner at the Institute of Competitive Intelligence, will discuss the importance of competitive intelligence, how to integrate it into your core business processes, and how enterprise technology companies can harness content for competitive insights.