Interview with Jeremy Larsson, Head of Telegraph Financial Services
“Competing in media and financial services”
Jeremy has nearly twenty years’ experience in financial services marketing and leads the development of Telegraph Financial Services: the retail financial services business of Telegraph Media Group.
The business is composed of six key verticals, Investments (Telegraph Investor and Telegraph Advisory), Retirement Solutions, Insurance, International Money Transfers and Travel Money, Consumer Finance, and Bills and Money Comparison, and Larsson is aiming to make it “the leading content-led consumer financial services brand” in the UK.
Prior to his current role, Larsson was Head of Product at John Lewis Insurance and Head of Strategy, Proposition and Innovation at SunLife.
In this episode, we discuss:
Using content consumption to understand customer interests
Why monitoring competitors’ content is useful for improving customer experience