The B2B CMO’s New Role in Sales Enablement

From Priming The Pipeline To Engaging Buyers:

The B2B CMO’s New Role in Sales Enablement

 

idio is pleased to offer this report from Forrester which examines how you can put the customer at the center of the conversations that marketing and sales create, talk more about the problems and issues that buyers face, and align lead-to-revenue planning and processes around outcome-focused goals.

Download the White Paper now to find out how to start:

  • Shifting from passing leads to sharing the buyer’s context.
  • Making sales the face that buyers see.
  • Developing narratives that spark conversation.
  • Supporting customer success management with ongoing marketing-led communications.

laura
White Paper Authored by Forrester Research’s Laura Ramos 

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