idio serves clients through a Software-as-a-Service platform, which is based on three core technology modules: Analytics, Curation and Personalization.
This enables clients to understand the evolving context of each customer, build up detailed interest graphs and derived behavioural information, and use this to personalize and predict the “Next Best Content” or product offer.
idio acts as a “meaning engine” that powers and measures personalized communications across digital channels. Therefore we have partnerships with a range of large email marketing, content management, and social media management vendors. No “rip-and-replace” is necessary with your current tech stack.
Understand the meaning of each piece of content and offer you can deliver
idio tracks identified and anonymous interactions from every digital channel, including the social profiles of your customers. This interaction data is analysed to extract semantic meaning and behavioural information, forming the basis for personalization decisions.
Deliver the best content or offer to every customer to achieve business goals
idio uses predictive analytics to discern the best content or offer to give each customer, on the right channel and at the right time. This doesn’t just take account of relevance, but also of the journey that each customer is taking. The aim is to move every customer on a unique journey to a business goal.
Understand the interests and behaviours of each individual customer
With all of the rich and real-time data being collected through all of your customer’s content interactions, you will be able to glean insight into the interests and behaviours of your customers at that point in time. This empowers you as a marketer to inform your future marketing and business strategies.