idio serves clients through a Software-as-a-Service platform, which is based on three core technology modules: Analytics, Curation and Personalization.
This enables clients to understand the evolving context of each customer, build up detailed interest graphs and derived behavioural information, and use this to personalize and predict the “Next Best Content” or product offer.
idio acts as a “meaning engine” that powers and measures personalized communications across digital channels. Therefore we have partnerships with a range of large email marketing, content management, and social media management vendors. No “rip-and-replace” is necessary with your current tech stack.
Understand the interests and behaviours of each individual customer.
idio tracks identified and anonymous interactions from every digital channel, including the social profiles of your customers. This interaction data is analysed to extract semantic meaning and behavioural information, forming the basis for personalization decisions.
Understand the meaning of each piece of content and offer you can deliver.
idio helps you aggregate relevant and quality content from internal and external sources, analyse and filter it, and moderate it against brand guidelines. This ensures that you have enough content to speak in a personalized way to every customer, and build valuable long-term relationships.
Deliver the best content or offer to every customer to achieve business goals.
idio uses predictive analytics to discern the best content or offer to give each customer, on the right channel and at the right time. This doesn’t just take account of relevance, but also of the journey that each customer is taking. The aim is to move every customer on a unique journey to a business goal.