idio does not advocate a “rip-and-replace” approach with most new projects, but works with incumbent providers and new partners required by the client. These partners include Email Service Providers, Social Media Management tools, Web Content Management systems, Customer Relationship Management systems, Marketing Automation suites, Web Analytics suites, and Annotation Engines.

The primary value-add is that idio can power completely personalized content recommendations and link this personalization and analytics through to the client’s CRM. This significantly enhances the value to the client, by ensuring that every consumer touchpoint is powered by the same decisioning and content hub: a seamless cross-channel experience.

The interest graphs and behavioural data that idio gathers from each channel is used to strengthen the CRM and nurturing programmes. idio offers clients and prospects pre-existing integrations with complementary technology partners via an application marketplace. If you are interested in joining this list, and delivering completely personalized, timely, cross-channel content to every person, please contact us.

idio gives you a robust platform for curating external content sources, delivering personalized, multi-channel content, and building deep customer profiles. We help you achieve your client’s aims.

You probably offer a range of marketing and communications services, including eCRM, database marketing, and strategic and creative consulting. You have a strong relationship with every client, and understand their requirements and contexts. The challenges you face likely relate to the explosion of customer data and the fragmentation of attention that has resulted from the mass adoption of social platforms and mobile channels.

It is also likely that your historic method of planning annual or quarterly campaigns no longer matches always-on and rapidly-changing customer behaviour. idio is positioned perfectly to help you solve these emerging problems and to future-proof your provision of marketing services. To find out more about how we can help you deliver more effective marketing services to your clients, build a stronger proposition in the marketplace, and derive more value from your services, do get in contact.

idio has formed a few key alliances with companies that are building a service offering based solely on the idio platform. These include Rapier Communications and St Ives Group in the UK, and NMS, Mindshare and Conversion in North America.

If you are interested in building a joint proposition for your clients and prospects, please let us know.