Our Mission & Vision
Co-founders Edward Barrow and Andrew Davies founded idio in 2006 with the mission to ‘Power The Perfect Conversation’ between organizations & their customers.
idio’s Content Intelligence Platform leverages unstructured data from consumers digital content interactions, to provide businesses with rich customer insight that can inform content marketing strategy, deliver personalized engagements & facilitate relevant sales enablement, driving revenue & ROI for Fortune 5000 & FTSE 250 companies.
CEO & Co-Founder
CMO & Co-Founder
SVP Product & Customer Success
- "idio allows us to focus on the content that people are reading. It means that we cut out a lot of the wasted time and effort our journalists and commentators would normally spend thinking about what subject matter they need to create."Alistair Hine, Chief Innovation OfficerIG Group
- "What I like about it (idio), is that the subtle signals and signs that you give back to the algorithm and the technology can help provide a better experience for you, and can help provide a better experience than perhaps you even knew you wanted."Director of Digital & Social Media City AM
- "I'll never do a content marketing role without idio ever again."Head of MarketingAmerican Sentinel University
- "The most valuable thing about idio for my team is, the ability it has to do what no editor can ever do which is edit a personal reading list for each individual."Martin AshplantCity AM
- "If we hadn't have had idio we would have had to use very basic tools that would have told us individual pages...but we wouldn't have had a high level picture. It would have been a tool lacking the NLP technology that idio offers and it would have been a lot more time consuming, and less effective."Carlos MoranClimate Change Capital