Our Story

Our Mission & Vision

Co-founders Edward Barrow and Andrew Davies founded idio in 2006 with the mission to ‘Power The Perfect Conversation’ between organizations & their customers.

idio’s Content Intelligence Platform leverages unstructured data from consumers digital content interactions, to provide businesses with rich customer insight that can inform content marketing strategy, deliver personalized engagements & facilitate relevant sales enablement, driving revenue & ROI for Fortune 5000 & FTSE 250 companies.

2 mins with the CEO Core Proposition

Global Leadership

Edward Barrow

CEO & Co-Founder

Andrew Davies (4) copy
Andrew Davies

CMO & Co-Founder

Jos photo
Jos White


David Eldridge


James Griffin
James Griffin


Kevin Li

SVP Product & Customer Success

Elin Hollis

VP Sales

Unique Capabilities

  • "I'll never do a content marketing role without idio ever again."
    Head of MarketingAmerican Sentinel University
  • "What I like about it (idio), is that the subtle signals and signs that you give back to the algorithm and the technology can help provide a better experience for you, and can help provide a better experience than perhaps you even knew you wanted."
    Director of Digital & Social Media City AM
  • "The most valuable thing about idio for my team is, the ability it has to do what no editor can ever do which is edit a personal reading list for each individual."
    Martin AshplantCity AM
  • "If we hadn't have had idio we would have had to use very basic tools that would have told us individual pages...but we wouldn't have had a high level picture. It would have been a tool lacking the NLP technology that idio offers and it would have been a lot more time consuming, and less effective."
    Carlos MoranClimate Change Capital
  • "idio allows us to focus on the content that people are reading. It means that we cut out a lot of the wasted time and effort our journalists and commentators would normally spend thinking about what subject matter they need to create."
    Alistair Hine, Chief Innovation OfficerIG Group

The Heart Of idio’s Technology

How idio Helps Generate Demand

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