Our Story

Our Mission & Vision

Co-founders Edward Barrow and Andrew Davies founded idio in 2006 with the mission to ‘Power The Perfect Conversation’ between organizations & their customers.

idio’s Content Intelligence Platform leverages unstructured data from consumers digital content interactions, to provide businesses with rich customer insight that can inform content marketing strategy, deliver personalized engagements & facilitate relevant sales enablement, driving revenue & ROI for Fortune 5000 & FTSE 250 companies.

2 mins with the CEO Core Proposition

Global Leadership

Edward Barrow

CEO & Co-Founder

Andrew Davies (4) copy
Andrew Davies

CMO & Co-Founder

Jos photo
Jos White


David Eldridge


James Griffin
James Griffin


Kevin Li

SVP Product & Customer Success

Elin Hollis

VP Sales

Unique Capabilities

  • "The most valuable thing about idio for my team is, the ability it has to do what no editor can ever do which is edit a personal reading list for each individual."
    Martin AshplantCity AM
  • "idio allows us to focus on the content that people are reading. It means that we cut out a lot of the wasted time and effort our journalists and commentators would normally spend thinking about what subject matter they need to create."
    Alistair Hine, Chief Innovation OfficerIG Group
  • "What I like about it (idio), is that the subtle signals and signs that you give back to the algorithm and the technology can help provide a better experience for you, and can help provide a better experience than perhaps you even knew you wanted."
    Director of Digital & Social Media City AM
  • "If we hadn't have had idio we would have had to use very basic tools that would have told us individual pages...but we wouldn't have had a high level picture. It would have been a tool lacking the NLP technology that idio offers and it would have been a lot more time consuming, and less effective."
    Carlos MoranClimate Change Capital
  • "I'll never do a content marketing role without idio ever again."
    Head of MarketingAmerican Sentinel University

The Heart Of idio’s Technology

How idio Helps Generate Demand