Today we’re all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase – even more so when making a major decision like buying a car!
The new reality of multi-channel customer engagement means customers are more vocal and more informed than ever before. Automotive marketeers and modern marketing strategies have to evolve in light of the rapidly changing shape of car purchases to capitalise on this complexity, gain greater returns and earn longer-term customer relationships.
WANT TO LEARN MORE?
Download idio’s ‘The Future of Automotive Marketing’ White Paper -> here